I started building websites before most people knew what they were.
In 2005 I launched search4sun.com — a travel booking portal I built entirely from scratch. It was my first real taste of what the web could do: attract people, solve problems, and generate real commercial value. That site is still live today, and still competing in one of the most cut-throat niches on the internet.
What started as a passion project quickly became a career. Businesses started asking me to do for them what I'd done for myself — build something online that actually works. I moved into freelance web work full-time in 2008, and never looked back.
In 2013 I founded my own digital agency in the UK, running it for over 13 years and delivering web design, SEO, e-commerce, and digital marketing for clients across multiple sectors. Today I work directly with ambitious SMBs and startups worldwide — smaller team, sharper focus, better results.
Every project I take on benefits from 20+ years of real-world experience. Not theory. Not templated checklists. Actual hands-on knowledge built by doing the work, making the mistakes, and learning what genuinely moves the needle.
What I Bring to Every Project
Two decades of hands-on experience across every discipline a modern web project demands.
Web Design
Beautiful, brand-aligned designs that make the right first impression.
Web Development
Clean, fast, hand-crafted code in PHP, JavaScript, HTML and CSS.
SEO Strategy
Keyword research, content planning, and on-page optimisation that ranks.
Technical SEO
Core Web Vitals, schema markup, crawlability, and site architecture.
E-commerce
WordPress WooCommerce and Shopify stores built to convert and scale.
Website Audits
Deep-dive performance, SEO, UX, and conversion analysis with action plans.
Hosting & Server Mgmt
Managed hosting, SSL, backups, speed tuning, and uptime monitoring.
Analytics & Tracking
GA4, Tag Manager, and conversion tracking set up and interpreted correctly.
My Journey
Built and launched search4sun.com — a travel booking portal competing in one of the most competitive niches on the web. Still live today.
Moved into freelance web work full-time. First clients came through word of mouth; results kept them coming back.
Founded own digital agency in the UK, expanding into a full-service shop: design, development, SEO, and digital marketing.
Expanded to an international client base, delivering projects across Europe, Asia, and North America.
Refocused on high-impact work with ambitious SMBs — leaner, sharper, and more results-driven than ever.
How I Work
Transparent Pricing
Every project is scoped and priced upfront. No surprise invoices, no hidden extras. You'll always know what you're paying for and why before work begins.
Results-Driven
Pretty websites are nice. Websites that generate enquiries and revenue are better. Every decision I make — design, copy, structure — is made with your business goals in mind.
Long-Term Partnerships
I'm not in the business of one-off jobs. My best clients have worked with me for years, because they know I'll always tell them the truth and deliver what I promise.
Ready to work together?
Let's have a no-obligation chat about your project. I'll give you an honest assessment and a clear quote.